CATCHCATCH CREATIONS
BUSINESS: Custom Handmade Gift Shop + Live Event Brand Activations
TARGET AUDIENCE: Sport-loving individuals, teams and families, as well as businesses looking to create memorable branded gifts and experiences.
PROJECT GOAL: The goal was to rebrand CatchCatch from a small personalised gift shop into a recognisable, personality-led brand that could stand out in the busy world of personalised sports gifts. We wanted the identity to feel sporty and playful without becoming childish, while creating a visual system that could work across products, packaging and digital touchpoints.
SERVICES: Brand Strategy, Brand Identity + Packaging Design
The flag icon became a nod to movement, competition and energy, while the mirrored logo represents the back and forth of sport, like the bounce of a ball across the net. Badge logos inspired by traditional sports club badges bring a sense of heritage and tradition, while pops of colour keep the identity feeling fresh and vibrant, balanced by a core navy and cream palette that holds onto that classic, heritage sports feel.
Liv was SUCH a joy to work with - she was so approachable, warm, while also professional, and incredibly talented. She was so receptive to feedback after she presented her first proposal to us and it was really a collaborative process to get to the draft of the brand redesign. I’ve gotten multiple compliments on our new branding and I couldn’t be happier! She really hit it out of the park!
WINNIE, FOUNDER OF CATCHCATCH CREATIONS