MOCHA COVE
BUSINESS: Premium and eco-friendly instant coffee.
TARGET AUDIENCE: Millennials and Gen Z coffee lovers seeking eco-conscious, high-quality coffee that fits their fast-paced yet mindful lifestyles, without compromising on taste or sustainability.
PROJECT GOAL: To create branding and packaging that's aesthetically soothing, bold with a fun twist on it.
SERVICES: Brand Identity + Packaging Design
The logo combines bold, minimalist typography with playful hand-drawn elements to represent the balance of modern convenience and natural vibes.
The playful coffee cup illustrations bring personality to the brand, creating a laid-back, approachable feel while maintaining a connection to sustainability. Each coffee blend's label design includes notes of the flavours in a simple, user-friendly way, allowing customers to quickly connect with their favourite blend.
